Tuesday, June 10, 2014

Another promotion by NKAR to uplift the Sri Lankan tourism

NKAR Travels & Tours Pvt Ltd, a 34 Years experienced Destination Management Company in Sri Lanka has sponsored & hosted Two Familiarization tours for leading  Tour operators from Australia & Germany in the month of June.

Germany the 3rd Largest contributor to Sri Lanka in terms of inbound tourism has shown a constant & steady growth & Sri Lankan tourism has launched a BTL advertising camping in March 2014 at the ITB Berlin International Travel Trade show in order to further promote Sri Lankan tourism in German market.  On the other hand Australia is also amongst the top 10 Largest contributors to Sri Lanka in terms of Inbound tourism & shown a steady growth in arrivals to Sri Lanka since post internal conflict period.

Considering the Long standing business relationship, growth & potentiality of Germany & Australia, NKAR has organized & sponsored 11 agents representing the PEREGRINE RESERVE Group from Australia & 10 agents together with Reisewelt Germany who has been working with NKAR for past 25 years.

 

PEREGRINE RESERVE which is a high end operator in Australia with more than 30 years of business experience do intensively  promotes Sri Lanka in all English speaking countries . With this investment NKAR is expecting  about  20% to 25%  growth in the high end tourist arrivals to Sri Lanka in the year ahead.

 

Reisewelt is a semi luxury tour selling company  which  brought in about 16  groups per year before the war  & with the civil war the number of groups reduced to about 4 to 5. However subsequent to the ending of the civil war , there is an immense growth in the German market & with  bringing in the Reisewelt sales agents to experience the  products , NKAR anticipates a further growth in the market as they have already scheduled 15 series groups for the next year.

 

The 2 groups arrived in Sri Lanka on 8th & 9th June & Welcomed at the airport by sensational  Sri Lankan style traditional dancers & representatives of NKAR,they started a 8 days tour around Sri Lanka & they will experience Unique culture, Ancient Historical artifacts, Exotic beaches, Lushes Greenery, Exciting wild life, Scrumptious food & Hospitality before they end the ever memorable Fam tour at a joint gala dinner hosted by prominent  industry DMC – NKAR.

By Dhanushka Wijeyekoon
Senior Assistant Marketing Manager – Tours

NKAR Travels & Tours (Pvt) Ltd
Sri Lanka.